This solution is intended to present a Digital Multimedia based In store Multimedia Promotional Solution, to be installed at Chosen Retail stores for DOVE.
The solution is based on Digital Dynamic Signage which is the latest in Communication and advertising technology, it uses attention-grabbing targeted multi-media messaging to communicate effectively to audience at their point of purchase or decision.
The solution enabled Unilever to install several multimedia players in locations across countries, with all the stability required to avoid stopping time, with all the flashiness required to capture and hold attention, and with the ability to perform time-critical edits and updates.
The solution increased the effectiveness of the Marketing activities and helped generating more revenues buy enabling the sales and marketing team to introduce promotional campaigns, new product releases, directly to the customer at the point of sale while he is making his purchase decision.
The Solution enabled Unilever to control what is shown on the screens, controlling the quality of the campaign as well as directly responding to feed back from the campaign.
The cost of implementing the solution came at a fraction of the cost of TV and Newspaper advertising.
With Dynamic Digital Signage Dove could:
DELIVER THE RIGHT MESSAGES - TO THE RIGHT PEOPLE - AT THE RIGHT TIME With PromoLinks Dynamic Signage solution opportunities are endless to:
- Increase brand awareness
- Generate revenue
- Inform
- Entertain
- Educate and captivate.
Effectively integrated and implemented, Dove drives ADDITIONAL SALES and generates INCREMENTAL REVENUE, as well as the ability to get feed back from users to help create analytical reports.
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